eSmart Direct eMail Marketing

A comprehensive permission based direct email advertising program keeps you connected with your customers to increase loyalty and ultimately sell more goods or services.

"A 5% reduction in customer defection can improve profit by as much as 20%"

The major benefit of incorporating Palmer's eSmart Direct Email Marketing is the overall effectiveness of the program from both a cost and performance perspective.

  • Email response rates are 15% vs. 1% for direct mail
  • Email is over 10 times less expensive than direct mail (per piece)
  • Email generates 80% of responses within 48 hours.


eSmart Direct eMail Management

With Palmer's eSmart Direct eMail Marketing program we have the ability to manage critical campaign aspects and optimize overall effectiveness.

  • White List Management- Our program maintains relationships with all major ISP's and servers and continually monitors their keyword spam filters. The proprietary software allows us to analyze the properties of all outgoing messages to determine the probability of being flagged as spam. This means greater deliverability and better ROI.

  • Email Metrics- With Palmer's eSmart Direct Email Marketing program we monitor and report key metrics including; opens, click-throughs, forwards and undeliverables. We use this information to quickly adjust each campaign.

  • Scrubbing- We take the hassle out of maintaining your database by continually updating your list of subscribers, unsubscribers and undeliverables.

  • Dynamic and Creative Content- Our excellent team of writers, directors and IT professionals make your message stand out by making sure all your emails are informative, relevant and entertaining.


eSmart Direct eMail Benefits

  • Quickly and easily personalize all messaging

  • Ability to segment customers based any/all relevant criteria to send customized, targeted messages, including:
    • Geography
    • Demographics
    • Psychographics
    • Service types, i.e., checking, savings, commercial loan, etc.


  • Accurately track program(s) effectiveness

  • Quickly and easily deliver promotions/special offers and newsletters

  • Up-sell and cross-sell different products and services

  • Gather customer feedback and surveys on the fly

  • Ability to test market
    • Creative
    • New Services
    • Promotions



Palmer's eSmart Direct eMail Marketing Highlights:

  • Personalized & permission based

  • Email metrics (opens, click-throughs, forwards, undeliverables)

  • White list management (monitor flagged words and servers)

  • Scrubbing (subscribe / unsubscribe)

  • Dynamic and creative content (graphics, streaming video and Flash)