eSmart Media
Palmer's eSmart Media program delivers the most strategic tactical media solution by incorporating keyword, pay-per-click and ad network media buys. Our goal is to negotiate a program which produces the highest overall impressions, click-through-rates and conversion to maximize your overall media investment. We accomplish this by utilizing razor-sharp targeting programs that incorporate the following advanced features:
- Content targeting
- Keyword targeting
- Geo-targeting
- Frequency capping
- Domain type targeting
- Daypart targeting
- Surround sessions
- User hardware/software
- Post-click/view tracking
- Bandwidth targeting
- Ad sequencing
- Behavioral targeting
With Palmer's eSmart Media program, we have the ability to put your strategic message on hundreds of web properties reaching more than 100 million unique users each month*. In addition, our program includes groundbreaking optimization technology that uses a network-based behavioral targeting solution which significantly increases your campaign’s overall performance. The program constantly monitors the performance of ads and keywords based on their creative messaging and where they appear. The software makes real-time calculations to weed out underperforming locations and messaging to maximize ROI.
Palmer's eSmart Media Highlights:
- eMedia planning/buying
- Keyword buys / pay-per-click
- Ad placement, banners, tiles, skyscrapers, etc.
- Value added promotions
Metrix Custom Ad Focus,
March '04
